TopFoxx® New York
TopFoxx is an e-commerce brand based in New York selling sunglasses (and other accessories). They differentiate themselves through their ecological efforts in minimizing the carbon-footprint in their production.
They reached out to us to redesign their brand. Throughout this 6-month long project, we did: research and strategy to redefine the brand's direction, redesigned their logotype for a more modern look, defined typographies and typographical layouts, designed more than 30 icons for categorization and miscellaneous use, generated graphic forms, refreshed website and newsletters campaigns, updated their packaging materials, advised in the art direction for current photoshoots, reevaluated their social media content strategy, and developed a 50-page long brandbook for their in-house team.
